Professor Fotini Christia and PhD Candidate Elizabeth Parker-Magyar: Using social media to raise awareness of women's resources
Professor Fotini Christia, PhD Candidate Elizabeth Parker-Magyar and two co-authors partnered with the Egyptian Center for Women's Rights to evaluate the impact of spreading its "You are Not Alone" media campaign
“Though WhatsApp was cost-effective in reaching women, we couldn’t use it as a way to really spur social interactions, in the ways that offline interventions have done when they stage film screenings for instance,” PhD candidate Elizabeth Parker-Magyar says. Professor Fotini Christia is working to expand this type of research by conducting similar experiments in countries and further evaluating the impact of such interventions.“We want to keep looking at these types of questions about gender equity, gender inclusion, and gender-based violence,” she says.
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